HobbyGM vs ZIK Analytics

ZIK Analytics researches which products to source and resell, and is built around repeatable goods, which most card sellers don't stock. HobbyGM works on the card listings already in your store.

Published October 14, 2026 · Checked October 14, 2026

Written, edited and reviewed by Rory Hansen

ZIK Analytics is product and competitor research for eBay and Shopify sellers, mostly dropshippers and sellers sourcing new goods. It suits sellers deciding what products to source, rather than what to do with a store of one-of-a-kind cards.

HobbyGM is a web app for eBay card stores. It connects to your store through eBay's official API, checks every listing each night, fixes titles and item specifics in bulk, and sends offers to watchers.

Side by side

HobbyGMZIK Analytics
Identifies cards from photos or scansNoNot listed
Creates new eBay listingsNoWorks on listings you've already madeNot listedTitle builder only
Lists on other marketplacesNoeBay onlyNot listed
Tracks inventory or a collectionPartlyReads your live eBay listings; nothing outside eBayNot listed
Sold-price dataNoNot for your cards; compares asking prices listed nowPartlyProduct and competitor sales research
Checks and fixes live eBay listings in bulkYesItem specifics, titles and accuracy checks, pushed to eBay after you reviewNot listedTitle builder for new titles
Sends offers to eBay watchersYesBy hand or by nightly rules, never below break-evenNot listed
Phone appNoWeb appNot listed
PriceFree to connect your storeFrom $39.90/month; $1 7-day trial

“Not listed” means we didn't find the feature on the product's own site when we checked on October 14, 2026. If that's changed, tell us and we'll fix the page.

Where ZIK Analytics is better

  • Researching which products and categories sell, and who your competitors are.
  • Finding suppliers for dropshipping.

Where HobbyGM is better

  • Working on your own card listings: item specifics, titles, contradictions and stale listings.
  • Pricing one-of-a-kind cards against the same card listed now.
  • Offers to watchers and margin after fees.

ZIK Analytics pricing

  • PRO: $39.90/month
  • PRO+: $59.90/month
  • Enterprise: from $89.90/month

Monthly prices from the pricing page's FAQ; the page also shows first-month and yearly discounts. A 7-day trial costs $1.

From ZIK Analytics: pricing, checked October 14, 2026. Prices change; check before you subscribe.

HobbyGM pricing

Connecting your eBay store to HobbyGM is free, and the public tools are free without an account. HobbyGM hasn't published paid plans.

What ZIK Analytics does

  • Competitor, product and category research for eBay. (source)
  • A title builder, and scanners that match products with suppliers. (source)

What HobbyGM does

  • Checks every listing in your store each night: titles, item specifics, and cards with no watchers three weeks after listing. (how the checks work)
  • Fills missing item specifics from the title and adds missing search terms (parallel, print run, grade, team) to titles, in bulk, with review before anything is pushed to eBay.
  • Flags listings whose title and item specifics disagree: card number, season, print run, autograph, rookie, grade.
  • Compares each card's price with other sellers' current listings of the same card, matched on number, parallel, grade and print run.
  • Sends offers to watchers in bulk, or automatically each night by your rules, never below break-even.
  • Shows each listing's net margin after eBay fees, shipping and supplies, and flags cards that lose money or would ship cheaper by Standard Envelope. (fee calculator)
  • Reads per-listing traffic from eBay, so you can see which cards get seen and not clicked.
  • Covers sports cards, Pokémon, Magic, Yu-Gi-Oh!, One Piece, Lorcana and non-sport cards.

HobbyGM doesn't scan or identify cards, create new listings, list on other marketplaces, or look up sold prices for your cards. It works on the eBay listings you already have, however you made them.

Sources

Questions sellers ask

Does HobbyGM replace ZIK Analytics?
No. ZIK Analytics does things HobbyGM doesn't; they're listed under "Where ZIK Analytics is better" above. HobbyGM only works on listings already live on eBay.
What does HobbyGM cost?
Connecting your eBay store to HobbyGM is free, and the public tools are free without an account. HobbyGM hasn't published paid plans.

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